SEO campaigns mostly fail because businesses expect ROI in a small time frame; allocate low budget, make decisions based on assumptions rather than what customers expect from them. So, if you’re about to run your SEO campaign all by yourself, or there’s an SEO professional managing it, first answer these 7 questions to find out where you’re going to end.
Is Your Campaign Based on Realistic Goals?
Goals that are far from reality are likely to cause failure. If you think you can dominate Bing and Google in every product you offer, you’re actually thinking of digging a see-through whole in earth. Instead, make realistic plans and attainable goals for your SEO campaign – known as incremental strategy. It helps you focus on one product at a time, achieve success, then move to the next best product.
Are There Realistic Timeframe and Budget?
Timeline and budget are crucially important for any campaign. Again, set realistic timeline and budget for the campaign. A good SEO consult in Toronto always suggests realistic timeframe and relevant budget, after assessing your business. In highly competitive markets, your SEO campaign will require larger budget and broader timeframe to achieve desired results. This is where most business fail to make an impression because they wanted quick results with minimal investment.
Have You Worked Out The Right Keywords?
The reason why timeframe and investment become vital is, Keyword researches can take a while. For quick growth and sky-high success, businesses need the right keywords. A failure may also be the result of your own, unprofessional keyword research. Leave this step for professional SEO experts who suggest appropriate keywords after extensive researches and analysis. However, if you want to do it on your own, better get acquainted with popular tools that provide extensive data pertaining to your industry.
Are You Getting The Right Traffic?
Use of wrong keywords means:
- You’re not getting sufficient traffic on your website, or
- You’re not getting relevant traffic that converts, or
- A combination of both.
A quick way to identify these issues is to see the bounce rate of your website from organic searches.
If it’s high, users are not getting on your website what they wanted. Organic search visitors are different from direct or referral visitors. But if the bounce rate continues to rise irrespective of the visitors’ type, you need to change your website big time.
Does Your Website Have Professional Design?
Professional website is the key to successful SEO campaigns. It offers better engagement and conversion, and these are the major factors to measure your campaign’s success. Absence of professional website discredits the brand. Therefore, you need to assess your website on following things:
- Is it up-to-date with modern tools and scripts?
- Does it have a professional look?
- Does it offer intuitive navigation?
- Is it responsive across all devices?
- What do customers say about your website?
Is Your Content Focused On Customers’ Queries?
In connection to website design and feel, content is another factor that directly impacts engagement and conversion. Creating a website by just filling templates does not mean you have a good content. It must provide answers to visitors’ queries. Therefore, instead of creating website content that appeals to search engine, focus on what visitors expect of you. Make a content strategy that addresses their concerns.
Do You Track Data And Make Necessary Adjustments?
To get success and maintain your position, you need to constantly track information and make adjustments. A small tweak can improve search results and traffic. Or perhaps, you need a content revamp or a website redesign. Your SEO expert Toronto will identify mistakes and suggest necessary modifications based on tracking results. Instead of focusing on one or two data points, look at it collectively. For example, instead of SEO strategy based on phone calls and ranking, consider search results, website traffic and conversion rate and their relationship. In this way, you will be able to minimize your issues to a large extent.
Are You Doing It Right?
Your SEO campaign might fail if you fail to answer any of these questions. At the same time, you can easily figure out where you need to improve and create a successful SEO campaign.